I just got back to the ATG offices after a busy trip in Chicago for the Internet Retailer Conference and Expo. If you weren’t able to make the annual event, then you certainly missed out! The show, which garnered more than 6,400 attendees, was jam-packed with informative sessions, and a flurry of announcements on everything from new partnerships to product upgrades (including our own announcement of enhancements to ATG Recommendations).

During the show I led a session with Robert Gilbreath, Director of e-Commerce Marketing & Analytics for Calendars.com, about the top five reasons companies decide to update or change their sites. We went over the process for evaluating commerce platform solutions and for kicking of a replatform project.  We also discussed the expectations companies and each member of the internal team managing a platform need to have once the project begins. In case you missed the session, “Managing a re-platforming: Strategy, people, technology,” you still have an opportunity to learn what issues retailers should cover with vendors before signing a contract for site work.

On this Wednesday, June 16, at 2 p.m. ET, Gilbreath and Robert Farrior from Razor 360 will join me during a webinar called, “e-Commerce Re-platform: Build a Winning Game Plan.” Gilbreath will discuss the recent Calendars.com re-platform project, and the planning that went into it to make it successful. Their new site went live in less than four months, with a significant uplift in online sales. This webinar will help you build a plan to address the common pitfalls and challenges, and ensure that your re-platform is smooth and successful. Join us and learn:

• The top five reasons companies decide to update or change their sites
• How Calendars.com increased online revenue with a successful re-platform
• Best practices for kicking off and running a re-platform project

To register for this free webinar, please go here.