We were happy to share the news last week that Gartner Inc. has positioned ATG in the Leaders Quadrant of Gartner’s Magic Quadrant for E-Commerce. Published by Gene Alvarez, vice president of Gartner Research, last Tuesday, the MQ is a focused analysis of vendors based on market share, revenues, number of clients, the type of products or services, and other defining characteristics.   The report makes the case that the economic downturn has spurred investment in online sales technology and that customer experience, Web 2.0 and mobile are driving demand for redesigns.  We see these trends in the market as well and agree that the ultimate end customer benefits via better access in contextually meaningful interactions.

Gartner has positioned ATG in the “Leader” quadrant. Gartner notes that leaders in this quadrant “have demonstrated longevity in the e-commerce market”, as well as “consistent, extensive and durable execution in delivering e-commerce Web sites at the enterprise level.” After a thorough research process with extensive customer surveys and technology evaluation, we are honored to take the industry’s top spot in Vision.

The report makes the compelling point that online shoppers are looking for Web sites to “accelerate the processes that perform product search, review and relevant information” to be able to compare products and decide whether to buy. “Moreover, consistent, orchestrated online experiences are required across multiple points of interaction, including smartphones, to enable contextual awareness that matches customers’ browsing, buying and interaction habits.”  

We couldn’t agree more with this statement. We see a growing awareness among online retailers and brands that you can’t look at sales channels as independent silos, but as connected channels to enable more efficient management, merchandising and marketing for the business.

For full access to the Gartner report, visit: http://www.atg.com/gartner-ecommerce-magic-quadrant/