Many e-commerce and marketing executives we talk with understand how proactive chat can improve their online conversion rates and order values. But because chat may require a headcount increase in their contact centers – a cost center that they don’t control – they sometimes have trouble making the business case.

David’s Bridal is a great case study on using an outsourced contact center to staff proactive chat on a retail Web site. Implementing a best-of-breed proactive chat solution, but outsourcing the agents to handle the chats, allows retailers like David’s Bridal to obtain the benefits of chat but avoid adding headcount. If you’re an e-commerce or contact center executive trying to make the business case for proactive chat, I’d encourage you to listen to today’s Webinar, “David’s Bridal: Boosting Conversions & Average Order Value on ‘High Touch’ Online Transactions.” You’ll learn how David’s Bridal worked with Clicks & Mortar Consulting, InstantService Chat from ATG, and Global Response, an expert outsourced contact center, to drive an incremental lift in conversation rates and average order values – without adding new headcount to the contact center.

Join this 45-minute webinar and better understand how live help – with an outsourced contact center strategy – can become an integral part of your online sales growth.