How do you define social commerce? Has social media made selling products online easier or more complex? With shoppers now empowered and more influenced by what they hear from their friends or family through social media than by an advertisement, how have merchants’ selling strategies been impacted?

I’ve just started a social commerce series on the ATG Community where I’ll look at how this social revolution and virtual collaboration is giving rise to new software/SaaS solutions to help merchants better engage with consumers. Head on over and give it a read.