Yesterday, we posted about a recent eMarketer article discussing 2010 e-commerce business trends, and how retailers are investing in e-commerce technologies like live help services and personalization capabilities to upgrade their e-commerce webstores to prepare for future spikes in consumer confidence. It was nice to hear this validated by research from Internet Retailer and Vovici Corp., but the truth is we’re observing this trend firsthand with many of the mid-sized, growing and large merchants that we’ve been working with. In fact, this afternoon we’re tackling this very topic as we look at the various considerations mid-sized and growing companies need to take into account when evaluating their e-commerce and overall business growth plans. 

It’s easy for companies to determine what revenue goals to aim for in the next 12 months or 5 years, but it can be daunting to figure out if a re-design or a total re-platform of an e-commerce webstore is needed to actually meet those objectives. 

Today at 1:00 pm ET, join me in learning how the VP of e-Commerce and Online Marketing at Diane von Furstenberg met these challenges. You’ll also get practical information and advice from industry expert Bernardine Wu, Founder and CEO of FitForCommerce.

Click here to register for “Outgrowing your Webstore? Should you Re-design or Re-platform?” – a webinar presented by ATG.