I was reading the interview below with Kurt Peters, Editor in Chief of Internet Retailer, and wanted to add a Millennial’s two cents into the mix. I really liked how Peters discussed Web 2.0, and how its allowing the e-commerce experience to totally evolve into something that shoppers had not experienced in the past. American Eagle Outfitters offers a great example of tying in different aspects of Web 2.0 into the online shopping experience. Fashion and entertainment, two key interests to Gen Y-er’s, has been joined together in the AE website. Here, I’ll give you reviews and reactions to the site from my perspective, as ATG’s resident Millennial.

American Eagle

American Eagle has introduced a cool new feature to its website, called 77E. 77E is an entertainment destination directed towards young customers and features shows, original web series, and events sponsored by AEO, as well as concerts, music, and movies.

The cool thing about 77E is that it enables young people who are searching the American Eagle site to join a new social community geared towards music, video, and concert fans. At 77E, you can even buy tickets to see some of your favorite artists at various concerts. One of my favorite features of the site is the diversity that it provides – a place for bloggers to share their spring break experiences and view photos, as well as a place for young adults to register to vote. They also have a New Music Weekly section, which features new and upcoming artists and allows you to e-mail music to your friends or even purchase the songs you love.

Even though 77E is new, I think it will easily become a very popular destination with the help of social networking. There is a link on the site that allows you to become a fan on Facebook, see what’s new at 77E on Myspace, and even allows you to email the 77E site to your friends.

Though I loved the site, I think there could be some room for improvement. 77E could benefit further by offering more personalization features. It would be cool if fans of the site could somehow log in and create their own home page specific to their interests and favorites, while still being able to browse new items they have not seen before. With so many features, events, artists, and videos on the site, I think an increase in personalization features would enable young people to easily head straight to their favorite new songs and bands, their most watched shows and videos or saved upcoming events.

Millennial Musings offers insight into the newest generation of online shoppers – with reviews reactions straight from those who represent this strong and growing market segment

[tags] fashion, entertainment, e-commerce, online shopping, social media, web 2.0, social networking, music [/tags]