Individuality is an important aspect to any age group, but particularly those in Generation Y. Companies are catching on to this trend, and offering their customers unique ways to customize their purchases to match their personalities. Here, our Millennial gives her perspective on some ATG powered websites that are providing this option online

Teamwork Athletic

Teamwork Athletic is a manufacturer of sports uniforms, including softball, baseball, track, soccer, hockey, volleyball, and basketball. There are over 400 different styles on the website that can be customized with colors, graphics, and player information.

The custom configuration features on this site allow you to personalize your own team uniform instead of ordering a pre-made uniform. Being involved in sports my whole life, both as a player as well as a coach, I absolutely love the fact that coaches and players can help create their own design on a website. You can get started by choosing a popular design template, or simply starting from scratch. I love that everyone on the team can have a say in the final design by using the feature which will allow you to email the different options and choices to people. I also like how they have a model wearing your selections so you can see how the clothes fit and what they look like together on someone.

The final selection then comes down to your roster, including all the player’s names, numbers, and sizes wanted, and it lists your custom uniform total amount. The form is easy to navigate and fill out, and within minutes, coaches can have custom made designs for their team that their players will love. I think that it would be helpful if you could order just one of the uniforms you made, to be sure that you absolutely loved it before ordering the whole shipment for everyone on the team, and I am not sure this is possible on the site right now.

Millennial Musings offers insight into the newest generation of online shoppers – with reviews reactions straight from those who represent this strong and growing market segment

[tags] e-commerce, eCommerce, online shopping [/tags]