Last month, ATG, Bazaarvoice, Forrester Research, and Multichannel Merchant hosted a webinar on personalization using user-generated content (UGC).

After seeing the impressive attendance numbers on that, it was clear this is a topic a lot of people are interested in, so Bazaarvoice invited me to participate in a follow-up interview on their blog. You can read that content here.

Please take a look, and let us know if the comments if you agree that most online retailers deserve a “C” grade for their personalization strategies to date. Are there e-tailers out there who are doing an exceptional job with personalization and UGC? What are some of your favorite examples?

[tags] ATG, Cliff Conneighton, personalization, e-commerce, Bazaarvoice, user generated content, UGC, Forrester Research, Multichannel Merchant, online retail, etail [/tags]